Project management—with a social-media gloss—is offered for pharma new-product launches

The Enlighten platform brings up-to-the-minute workflow practices to pharma projects

Project management software used to be static flowcharts of activities and team responsibilities, updated periodically, and for many business tasks, it remains that way.

But the more modern approach, seen in some customer relationship management (CRM) systems or so-called “human capital management” systems is to put all the members of a project team (including outside collaborators) on a unified platform, with interactions shared among participants, and project status continually updated in near real time.

Those are some of the guiding principles of a new software offering, Enlighten, from EightSpokes, Inc. (Cambridge, MA).